| Strategy - Overview of newsletter publishing |
| NEWSLETTER SUCCESS BOULEVARD Get the inside scoop from 27 wildly different newsletter publishers! What they have found to work in newsletter publishing -- and what they've found that doesn't. Specific marketing tactics revealed. From tiny, kitchen-table launches to multi-million dollar corporations -- and everywhere in between. 58 pages. |
| THE 8 BIGGEST NEWSLETTER MARKETING MISTAKES Many people new to newsletter marketing have found it a source of more frustration than sales. This is due to 8 closely inter-related newsletter marketing mistakes. By examining what has not worked in the past, you can come up with a new concept of newsletter marketing that is already working better for others. 4 pages. |
| Strategy - Testing |
| DIRT-CHEAP TESTING ON THE INTERNET This special report tells you how to use Google, your website, and free software to perform the price or copy testing you need – quicker and dirt-cheap compared to direct mail testing. 8 pages. Price: $25.
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| Strategy - Pricing |
| PRICING PSYCHOLOGY REPORT
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| 46 WAYS TO RAISE PRICES – WITHOUT LOSING SALES! |
| THE TAO OF PRICING A good business gift makes clients want to call YOU. That's what you'll get when you give the Tao of Pricing to business owners, marketers, and top management on your client list. It’s chock-full of 78 practical pricing strategies – each presented in a fun, memorable way. Paperback. 104 pages. Read 3 nuggets of Tao wisdom here |
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NEWSLETTER PRICING - Print vs. Electronic How newsletters price electronic, print, and combo subscriptions! Respondents include 115 newsletters across 27 industries. How much extra do newsletters charge for different deliveries? Do they add on postage for print subs? To see exactly what questions are asked and answered, click here |
| Direct Mail - General |
| HOW COPYWRITERS TURN WORDS INTO DOLLARS |
| SEND POSTCARDS FROM YOUR COMPUTER! Use your computer to send personalized color postcards via First Class mail in quantities of 1 to 1,000. Take advantage of the marketing "surprise" value of postal mail in the internet age. Drive website traffic without time-consuming search engine optimization techniques or costly pay-per-click advertising. 4 pages.
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| Direct Mail - Forced free trials (FFTs) |
| THE STRUCTURE & SUCCESS OF FFTS
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| E-Marketing - Acquiring prospects & converting them |
| MARKETING INFORMATION PRODUCTS WITH BLOGS |
| NEW! EMAIL MARKETING BENCHMARK GUIDE 2006: 310 CHARTS & 7 EYETRACKING HEATMAPS Real-life open, click, conversion, list size, and budgeting numbers for email marketers. Features 310 charts, 12 tables and 7 heatmaps with data on open rates, clickthroughs, email marketing tests, and B-to-B vs. B-to-C. 1,927 email marketers contributed their data and 25 additional research studies are included. Learn more here |
| HOW TO PICK THE RIGHT VENDOR TO SEND YOUR EMAIL CAMPAIGNS AND NEWSLETTERS (WITHIN YOUR BUDGET) Get easy-scan charts plus detailed profiles of 64 vendors offering 85 services. Save weeks of research, pick the right vendor for your needs quickly. Plus which email vendors are going to be able to get your mail through. Picking the right vendor to create or send out your email marketing campaigns or newsletters is incredibly confusing and time consuming. Now save time, and be sure you haven't made a mistake. Learn more here
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| E-Marketing - Search engine marketing |
| QUICK 'N' EASY NICHE DIRECTORIES Increase your Google rankings -- and help your website visitors -- by launching a niche directory. Here's how to make it happy quickly, and (almost entirely) hands-free!. You’ll learn about FREE software to automate most of your tasks, from finding other companies, to requesting reciprocal links, to organizing the directory, to "policing" sites to make sure they keep your links up. Once you set up the system, it all happens automatically! 3 pages. Price: $15. |
| ALL THE SEARCH MARKETING COST, CLICK & CONVERSION DATA YOU NEED FOR YOUR 2007 BUDGET Benchmark data on search engine optimization and paid search ads: costs, clicks, conversion rates. Real-life numbers from 3,007 marketers and 30 research studies, collected in one easy-to-use Guide. Useful for budgeting and results forecasting. Also includes 6 special research reports: Eyetracking Study Results, B2B Search Marketing, Affiliates and Search, PR & SEO, Shopping Search, and Local Search & Pay-Per-Call. |
| SHOULD YOU GET EXPERT HELP TO RUN YOUR PAID SEARCH CAMPAIGNS? WHICH FIRM SHOULD YOU HIRE TO GET HIGHER SEARCH ENGINE RANKINGS? Compare & contrast 186 firms using easy-scan charts; Calculate your budget in order to pick the firm just right for you; Discover which firms 1,650 of your peers & competitors are using. Easily compare and contrast 126 SEO firms and 60 Paid Search Ad agencies. Calculate what your budget should be. Weed out the wanna-bes and inept firms & agencies that are trying to make a buck on the $4 billion search marketplace but don't really know what they are doing. Understand the basics of how search marketing works. Find out which SEO firms and Paid Search agencies your competitors & peers are using in our Client-name Index listing 1650 clients by name and firm. Learn more here
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Publication Writing & Editing
| Writing & Editing |
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ENHANCE CREATIVITY THROUGH MIND MAPPING Mind mapping is a technique used around the world for enhanced mental performance. Ideal for editors, writers and marketers, it is growing in popularity due to a new generation of software that lets you map easier on computers. Also good for anyone who wants to accomplish more in less time. 4 pages. |
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OPENING A CAN OF WORDS Irritating Language Mistakes and How to Avoid Them. The quality of written English has rapidly been deteriorating. Newsletter writers and editors should be taking the lead in upholding standards of grammar, usage, style and clarity. Copywriter Don Hauptman notes seven common language errors, explains why they're wrong, and offers solutions and alternatives. 4 pages.
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| Designing |
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THE 12 MOST COMMON NEWSLETTER DESIGN MISTAKES Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. Cluttered, hard to read newsletters, however, discourage readership -- no matter how good the ideas contained inside. Before they begin to read your newsletter, your clients, prospects and subscribers will be judging the value of your ideas by your newsletter design. 6 pages.
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